To help create the project scope for your website, here are some questions designed to highlight issues and requirements prior to undertaking an overhaul of your website.
The more infomation available to start with then the smoother your project will be.
1- Do you currently have a website? What is the URL?
2- Describe the products/services you sell.
3- Who are your main competitors? How do you differ?
4- What are your top 3 frustrations with your current website?
5- What do you like most about your current website?
6- Do your current competitors have websites that you aspire to?
7- Age range of your target client base
8- Technical skill level of your user/client base. Have a scale ranging from 0 to 10 with 0 being the least technologically skilled and 10 being the best.
9- Will your visitors require any special needs? Mobile version of site, multiple language support, larger type for easier reading, etc.
10- Imagine your website in 5 years from now. How do you imagine it will grow?
11- Could you name 3 things that are most important about the design of your new website.
12- Name 3 things that is least important in the design of your new website.
13- Do you have any colour preferences, existing brand colours, and/or colours you do/not wish to include?
14- What are some existing websites that appeal to you? Provide links if possible.
15- Deadline, timing or exact date of completion for your website
16- Do you have a budget you are trying to meet?
17- Do you need to be able to update the website on your own? (ie: CMS)
18- Will this be an e-commerce website? Will you be selling any products or taking payments on your website?
19- Do you need a copywriter? If you are using existing copy on your current website, will it need to be modified in any way?
20- Is your logo and other imagery web ready?
21- Do you have all images that you would like to be included in your website or would you like the developer to use imagery where appropriate?
22- How will you be updating the site in the future (if they are not using a CMS)?
23- Will you be needing an additional SEO help (registering with search engines, adding businesses to Google Business Center, Analytic setup, etc.)
24- Do you already have a domain and host setup for your new website? If so, do you have the FTP and host log in information accessible?
25- Any specific features you would like included? Log in ability, calendars, forums, blog, subscription services (RSS, email or newsletters)?